Your Personal Sales Trainer

Yesterday I posted "Thoughts that lead to a buying decision" in "Your Personal Sales Trainer". In it, I talked about the five key elements of thought that lead to a buying decision.

Today I want to focus on just one of those five key elements of thought:

#4: The prospect trusts you.

I can't tell you how to become more trustworthy. What I can do is suggest some very powerful questions to ask yourself.

Here they are:

What are you doing to become trusted?

What are you doing to promote the impression among your pool of prospects that you know your business, that you are good at it, that your ethics are impeccable?

What are you doing to convince prospects that you are exactly the kind of person that they'd want to do business with?

In other words, what are you doing to distinguish your trustworthiness from that of the gazillions of other sales professionals walking the face of this earth?

Finally, are you reaching everyone you should be reaching?

I don't know what the right answers are for you. You're the only one who knows what the right answers are for you. What I do know is that these are the questions you should be asking yourself.